Rapid Ranker will increase rankings and profits

Matt Garrett might be the King of creating small and nifty WordPress plugins that perform often overlooked, but VERY important tasks. In this review of Rapid Ranker, another WordPress plugin created by Mr. Garrett, I’m going to cut to the chase and tell you about what this product accomplishes and why that’s important for your website, particular for your website’s ranking and traffic.

Is your website... sslloowww?

Is your website… sslloowww?

Here’s the deal – and I can vouch for this from my personal experience – the TIME it takes for your website to fully load on a normal Internet connection relative to your competitors is one of the BIGGEST ranking factors for your website. Sometimes it’s actually quite absurd how important page load speed is in Google’s eyes. For example, I have a competitor in my online business with the most BORING website you will ever see; it’s all TEXT, no colors, no NOTHING! But guess who is constantly ranking on Page 1 for his articles? He is. Be careful if you think turning your website into an art gallery is GOOD for your site just because it might be visually appealing to you and your visitors because unfortunately it’s probably hurting you. In fact, this is what we might call a “ranking nightmare”. Websites cluttered with images could not be worse for SEO. But it doesn’t stop there; it gets much more complicated. At least 95% of website owners do not write their own code (HTML, CSS, and Javascript) and yet the optimization of your code has a LOT to do with how fast your websites are loading.

If you’re like me, you probably have a decent idea about how to decrease the file sizes of your images to make them load faster and in all honesty, we probably don’t necessarily need a product like Rapid Ranker to help us do that, BUT do YOU know how to optimize your HTML, CSS, and Javascript code to make your page load faster? Of course not! But Rapid Ranker can automate the process at which you are going to modify and optimize the code on your websites with the mere click of a button.

Rapid Ranker is an excellent product because it examines your entire website and gives you EVERY opportunity to make your website load faster without giving it a complete makeover or torturing yourself by trying to figure it out yourself. Trust me, you do NOT want to do that or you might end up like me and crash your entire website only to find out your website host doesn’t have a backup to restore (yikes!)

Can A Surveillance System Help My Business

A surveillance system is a worthy adversary to any business. Whether you are a legal team dealing in personal and confidential documentation or a bricks and mortar business, having your building and employees safeguarded with a CCTV system is a wise decision.

A CCTV system is not there to keep employees under watch. It’s there to safeguard their interests and keep your office/building secure. Then there is also one of the most well known reasons, to deter criminal activity and to act as evidence if a criminal act has occurred.

What’s The Cost?

You do not have to purchase an expensive camera system to act as your surveillance system. Infact you can even set up a webcam as a cheap IP camera. An IP camera is any type of device that can connect to the internet and stream live video footage. You can read up on them here. Why would you want to record over the internet?

There are several reasons namely:

  • Your data cannot be stolen or tampered with as it is being sent to a secure server location
  • You can check in on it any time of the day or night when you are away from the office
  • you can pay security staff or a monitoring company to look after your system and deal with any security breaches
  • You can employ someone at another location to act as security guard for several of your offices/buildings
  • The system will alert the prescribed people if a breach has occurred

Is there A Need For CCTV Systems

This is a personal question, but the fact is most businesses have valuable property or confidential documents worth a lot to the wrong hands. Damage to property can also be avoided if a security system is in place.

As business owners you can also protect yourself from allegations by employees or from damage or insults caused to staff. Staff will usually not think about theft if they know there is a water tight surveillance system present.

 Invasion Of Privacy

Security camera in the workplace are common and they certainly aren’t illegal. Employees who complain that they are being watched aren’t facing reality. Every shopping mall, supermarket, jewelers and department store they frequent has them. If they have nothing to hide, then there is nothing to worry about.

The problem arises if security cameras or concealed devices are placed in inappropriate areas, such as changing rooms and toilets. This is illegal and these cameras are place for illegal voyeuristic reasons and not with security in mind.

Holiday is the time for credit card mistakes during shopping

It is the hardest time when you wake up on the first day of the New Year and understand that tomorrow you will have to go to the work, it is cold and your credit card bill for the holidays will arrive soon.

Almost all people feel the same difficulties; however there is a possibility to make these problems not so destroying. Look for the following tips and recommendations that will help you to reduce your holiday spending:

1. Make a budget on gifts

The most difficult is to choose gifts for everyone and stay in the limits of your budget. However it is necessary to make a list of possible purchases and supposed prices and try to follow this list while shopping. Also it can happen that you find a good gift for sale, but have not received your salary yet. In such case you may contact direct payday loan lenders only and take necessary amount of money. Such step will help you to buy the item for cheaper price with no hurt to your budget.

2. Choose appropriate gift to your spouse

It is not necessary to make very expensive gift just to show your attitude, but then have a big bill for it. You can always find some necessary thing that can be used in your routine life. Also it is possible to make some purchase together, in such way you can find the best variant and enjoy it together.

3. Make your December payment earlier

During holiday rush you can forget to make a regular payment, so you should think about it ahead. You can just pay necessary fees when you just receive your salary in order to have these payments done.

4. Always pay attention to the bills you are paying

You can be busy at work or have some problems at home, but this does not prevent you from revising all bills that you receive. Making this action a rule will help you to avoid many problems and misunderstandings in your financial life.

5. Be careful with your credit card

Holiday is time when all shops are overcrowded, that is why there are also many thieves. So you should be very attentive with your card. You can drop it when caring too many packages, just forget to put it in your wallet after next purchase or give it to someone unreliable. Also there is a danger to lose your bonus or discount card for particular shop, because there is your personal information provided there. At last you can travel somewhere and this is the most vulnerable time for theft.

To prevent such lost you should pay more attention to all your credit cards, keep them close to your body, always report about the missing cards. These are the easiest steps to secure your money.

6. Track all your spending

The best way to control your money is to set a budget and try to follow it. According to the budget you can understand what spheres of spending can be reduced and where you can find some other possible ways to save money. Also when a person see all money spent on different staff, there comes a better understanding of money importance.

7. Always find discounts

You should get accustomed to spend some minutes to find good propositions and sales for the items you may need. There are always many shops that have website with all provided service. You just need to sign up for it and receive all offers that will obviously help you to save money on many necessary purchases.

Requirements For Accepting Credit Cards On An E-Commerce Store

E-coomerce had a relatively slow start in Australia but things are much better now. It is growing at a humongous pace and everybody, including big retailers, is jumping into the fray. Another thing which is responsible for high growth rate of e-commerce in Australia is the supply of low-cost items from China. Many entrepreneurs are now looking for solutions to open their own e-commerce stores by buying cheap products from China and selling it online in Australia, with a healthy margin.

Opening an e-commerce store is not particularly challenging today. Scripts like WordPress make it very easy to open an e-commerce store with the help of plug-ins like woocommerce. There are a lot of web designing resources available today to businesses that can help them open a well-designed and highly converting store.

One thing that separates a normal website from an e-commerce is the high level of security required in e-commerce transactions. Since e-commerce requires taking payments from credit cards and online banks, it is necessary for websites to the PCI compliant.

In simple terms, it means that businesses need to have SSL enabled websites. It means that a website should use the HTTPS protocol for communication between a client web browser and the website.

How to Accept Credit Cards on My Website

A business needs to have a merchant account to start accepting payments from credit cards on e-commerce site. Merchant accounts are offered by banks and some other services and have strict compliance rules. These require extensive documentation.

One of the requirements of a merchant account to accept online credit card payments is that the web server should be PCI compliant. Among other things, it requires that the server needs to be secure and use the SSL technology for data transmission between the browser and the web server and the web server and the authenticating payment gateway.

SSL technology encrypts the data exchanged between the browser and the website so that no one else can read the data that is being exchanged.

There are many other benefits of having a HTTPS secure server. It also increases conversion rate as people trust the various seals provided by merchant accounts that certify the safety of a website.

E-Commerce Web Design

Other than the security, design of an e-commerce store also plays an important role in converting web site visitors into paying customers. Experts recommend that businesses should hire experienced designers for creating a unique experience for visitors to their e-commerce store.

An e-commerce store should be unique in design and have easy navigation and search functions for better user experience.

Merchant Services

As mentioned above, there are few companies that offer merchant services to accept credit cards on your website. However, all merchant services are not same. It is important for a business to partner with an experienced merchant service provider.

Platinum Web Media (https://platinumwebmedia.com.au/) is a full-service digital marketing agency that also helps businesses with merchant services. Our team has helped a number of businesses in turning their dream of an e-commerce store into reality.

Give us a call today and we will be happy to help you build a high-quality e-commerce store.

How To Make Sure Your Website isn’t Hurting Your Business

The one thing you need with your website is visitor engagement. If people come to your blog and then click off extremely quickly, then you know something is up. This is called your bounce rate. The higher is gets to 100% the worse it is. If your website has a bounce rate of 80% for example it means as soon as people click on your website 80% leave almost straight away.

 

They press the back button. Now who invented that dreaded button? Well it isn’t really the fault of the button. The essence is that the visitor can’t find what they are looking for, or it takes them too much effort to find what they need so they get out of dodge and look for another website.

 

 

Rush Rush

Browsers are in a hurry these days so to accommodate this you need to keep your site design clean and not have too much clutter on it. If your website has tons of treadmills and ellipticals for sale, don’t cram every single one of them onto the home page. Put your best sellers on there and provide easy drop down menu links from a few categories along the top or side of your site.

 

Over killing it with too much information will only give your browsers a headache and cause them to search for a better website. If you have Google Analytics installed it will show you how long each visitor stays for on your site. What’s worrying but in actuality is only really a reality check for your business, is that Google punishes sites that have a high bounce rate. They lower them down the search results, so you are potentially losing even more money.

 

It’s all about the user experience they say, it’s not, it is all about your business. Google doesn’t actually care about your business, but if you give them what they want you are also helping your business. There is no logical reason for having very high traffic going to your blog, and then most of it clicking off and not responding to your offers. Many people will even pay Google massive monthly fees to get targeted traffic to their websites, which in essence is what they want.

 

But they are not so quick to penalize you here when you are paying for this service. They will gladly send you traffic all day long at a hefty fee, but if you don’t again reduce your bounce rate you are effectively throwing the majority of your money down the pan.

 

Reducing The Rate

To reduce the bounce rate on your site (even if it is good you should always try to do this, a few percent can double your profits!) you need to tweak the design, content and navigation of your site. You need to let things settle for a week or 2 (less if your traffic is very high) then go into your analytics software and check your stats. You can even use a marvellous piece of software called get Clicky which actually analyzes where the users look at on your site and which places they click on or hover over with the mouse. Just if not more invaluable than any analytics software.

 

 

Features Of A Successful Succession Plan

Designing a robust succession plan is of paramount importance in all enterprises. This is the fuel that drives the engine of business growth and continuity. This plan mainly involves preparing and developing employees to fill unexpected gaps. The HR should establish an ideal plan for future leaders. This will help the employees to move forward in the enterprise when the need arises.

Succession Plan

Factors To Consider When Designing A Succession Plan

(a) Identifying cardinal business roles:

It is important to identify cardinal business roles and have robust plans in place. This is the only sure way to have business continuity.

(b) Training and recruitment:

The HR department should take the responsibility of training and recruiting employees to fill particular positions in the future. This department should also align employees into development and performance review.

(c) Design a clear plan:

All employees should be aware of organizational talent management or succession plan. It is very important to ensure that the plan is clear, visible and well communicated.

(d) Organizational values:

Ideal candidates should personify preferred behaviors and organizational values. These recruits or trainees should come from any part of the enterprise provided they are qualified.

(e) Consider the potential:

Identifying untapped potential enables an enterprise to put in place essential resources to convert this potential to performance. This is therefore an important aspect to consider because current performance is not always a good indicator of future performance.

(f) Early preparation:

The HR department should prepare in time in order to nurture skill and talents. This will ensure that the relevant staff is well equipped to deliver future business objectives.

(g) Consider retaining talents:

It is always important to utilize available skills and talents. This also helps to save money that could otherwise have been used to recruit new employees. Current employees with outstanding performance and skills should be trained first before acquiring others from outside.

(h) Maximize your talent:

It is advisable to look both inside and outside the enterprise in order to identify and maximize on talent.

(i) Support from senior management:

It is important for senior management to support the succession plan.The senior management should work with the HR department in order to maintain business continuity and talent momentum.

(j) Aligning the plan to medium and long- term business strategy:

This is achieved by nurturing and developing skills and talents essential for meeting enterprise growth objectives.

Main Transition Steps To Include In Succession Plan

The departure of an employee should not affect the employees or the overall performance of the business. The following five steps should therefore be followed to eliminate any transition setback:

Step 1: Building a Robust Association Foundation

Building a solid foundation of growth and profitability should happen before the actual date of succession.

Step 2: Designing the Employee Exit Strategy:

A search committee should be appointed to verify the risks that the business is likely to face in future. It is important to include a staff representation in this committee. This will help the organization to look for the most ideal candidate to fill the gap.

Step 3: Reducing the Company Risk:

It is important to consult an experienced lawyer and insurer to reduce the risk associated with the transition plan. This will ensure that all staffs are protected in the event of a disability, accident or illness related to a senior leader. Vital documents that should be put in place include: business financial plans, insurance policies for key persons and stakeholder agreements.

Step 4: Boosting Processes and Systems:

Important competencies that the enterprise should include in the succession plan include:

-Designing management systems for high business performance.

-Creating an effective business structure.

-Nurturing the leadership and business skills of the preferred successor.

Step 5: Handing Over the Leadership:

The ideal candidate to fill the gap should have the essential talents and skills to fill the leadership gap. The ideal candidate should be familiar with the vision and mission of the company.

In summary, a reliable succession plan should ensure business growth and continuity. It is important to communicate and share the transition strategy with all employees. The ideal candidate should personify unique abilities to propel the business to the next level.

Budget

Manage the timing of the budget is one thing. Keeping control of the budget, is another.

Well I think there are some of you who are ready to squeal, “precisely at home it always goes wrong! Impossible to control what * $ #! @ Budget! “. Needless to whine, it has nothing to do with control. It’s just a matter of discipline. Discipline, it is rather a part of education and psychology. We’ll talk about in due course.

I’ll take a simple comparison to explain what I’m talking about.

Say we have a private jet. In order to fly it, there is stuff that it runs on.

First, it has wings, wheels, engines, etc. These are the elements that can fly the plane. Then there is kerosene. Without fuel, one suspects, the plane will not move. And finally there are the flight instruments. These are the indicators that show everything that is happening: how high you are, how fast you are, etc.

Applied to a budget, this picture becomes clear. The elements of the budget are the different categories of revenue and expenditure, the columns representing the months, the addition and subtraction within it. Only one of these elements disappears or fails and the budget is in trouble. It becomes impossible to control. And finally the flight instruments – “indicators” – these are all little red and green lights flashing: the balance forward, losses, profits, debit, credit, balance, etc.

So to keep control of the budget, it’s pretty simple. You should know how to use it and follow certain rules (see the 5 golden rules of budget). If you behave like a good driver, everything works fine. Then it’s pretty relaxing. We can even put the budget on automatic pilot – if desired.

So far so good, controlling a budget in of itself is not rocket science. But you still have to keep an eye on things. For example, never will an airplane pilot go right into a hurricane (or if they do that is crazy). When it comes to a budget it’s the same. The budget, as a plane passes through areas which are continually changing: good weather, bad weather, storm, fog, etc. Therefore what’s required at certain attitudes is to keep control of the budget in any circumstances.