Businesses have always existed and thrived even before the technological advancements that we see today were conceived. Nonetheless, entrepreneurs and business managers have taken advantage of technology to propel their entities to heights they had only dreamt of. The relationship between the two forces is one that is unparalleled and truly unique in all of its aspects.
In light of this, one would be inclined to think that all businesses have fully implemented technological strategies due to the obvious benefits of doing so. Sadly, though, that is not the case. A number of businesses are still operating below their full capacity due to a failure of the management to adopt strategies that utilize more technological methods than traditional manual methods.
In this article, we shall try to enlighten these technologically backward entities on how they can seamlessly translate the bulk of their operations from heavily relying on traditional manual methods to the more cost-effective technological methods. In order to do so, there are a number of factors that such businesses should consider before transitioning. Below are a couple of the factors never to miss out.
o Legal And Government Compliance
In my line of work I often encounter situations whereby technology is being used illegally. Cases of cyber-crime and hacking into encrypted networks are rampant nowadays. The law recognizes such acts as being ultra-vires making them punishable in a court of law.
Any business that intends to adopt a certain technology must only do so after having discussed it with their legal department in order to prevent lawsuits.
Secondly, technology should always be deployed if it positions the business at an advantageous point in the eyes of the law. Technology planned for PCI compliance, employee timesheets, and sales tax will ensure that the business is always compliant.
o The Core Business And Customer Experience
The adoption of technology should be such that it goes to facilitate the core activity of the business. The core activity of any business is the activity from which the business obtains its bulk of revenue from. If your line of business is dealing in second hand vehicles, then it is prudent that you have a website developed to promote your business online.
On fostering good customer experience and satisfaction, providing free Wi-Fi access on the business premises will be a plus. Customers may also appreciate an app that they can use to receive notifications from their favorite business.
o Marketing And Digital Reputation
Marketing strategies have greatly changed today with the emphasis being put more on online marketing strategies. Mobile marketing is also helping small and large businesses alike increase their brand visibility and expand their market potential. Businesses have invested a lot of money in conducting search engine optimization strategies that are aimed at improving their digital presence.
Some businesses have also gone a step further to take advantage of social media websites such as Facebook, Twitter, and Instagram. These sites provide an immediate market for the businesses due to the millions of individuals from all over the world who visit such websites. All a business needs to do is open a fan page where they can update their followers of any promotions or new product releases.
o Operational Efficiency And Effectiveness
It is expected that the adoption of technology should come at a reduced cost of overheads. The operational efficiency and cost-effectiveness of the business will therefore be greatly improved. Think of adopting a piece of technology that scans passengers luggage instead of hiring guards to do so or a 3-in-1 printer that does the printing, scanning , and photocopying bits of the work.
Such items will increase the operational efficiency of the business that has adopted it generating more revenue for the said business. In the banking sector, the ATM machine has saved banks a whole lot of money that had previously been used to pay bank tellers.
o Insource, Outsource, and The Cloud
The major impediment to the adoption of technology is the fact that most of the business employees will have little or no skills in the technology of interest. Insourcing involves utilizing the few employees that are conversant with the adopted technology while outsourcing is whereby the business acquires people from other companies to operate the new equipment.
Luckily for businesses, the cloud is available allowing businesses to share both hardware and resources.
o Data Strategy And Security
With technology, businesses can opt to keep and manage their own databases or put their data on the cloud where it is managed by another entity all together. The issue with using cloud storage facilities is that security might not be guaranteed. Businesses would be better off conducting in-house data storage for better data security.
o Review Regularly
Technology changes pretty fast. It is therefore prudent for any business to constantly review its technological strategies to ensure that they are not using technology that is already obsolete. Get the latest IT strategy by booking an appointment today, click here know how the different IT strategy services.