Author: Miguel – www.ppcyes.net
Using effective techniques to get traffic to your blog is the first step towards achieving many things in online marketing; these could be making sales, building email lists, increase blog engagement, building brand awareness, testing elements on your newly created blog, networking with other blogger etc..
Whatever the goals are, you need targeted traffic to make things happen in internet marketing. No targeted website traffic, nothing happens. You’re going to get frustrated. Simple!
All the traffic techniques mentioned here may not be applicable to everyone, find the one that best fots your type of blog and marketing, work on it for a long time, at least two consecutive months, then measure your results.
This one is so obvious, were going to look at it first. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals. Do you just want more traffic, or are you looking to increase conversions too?
Each paid option has its pros and cons, so think carefully about your objectives before you reach for your credit card.
If you’re hoping that more traffic to your site will also result in more sales, you’ll need to target high commercial intent keywords as part of your search strategies. Yes, competition for these search terms can be fierce (and expensive), but the payoffs can be worth it.
Buying Targeted Traffic
Another option is to purchase traffic from companies that sell different types of targeted traffic. Meaning you can actually choose and target people using niche, keywords and country destination.
There are many companies online that charge cheap prices but give you artificial traffic (bots), so you need to be careful. Do good research into companies and check testimonials before purchasing. If you find a genuine source then hold onto it!
It’s not enough to produce great content and hope that people find it, you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content.
Twitter is ideal for short , snappy (and tempting)links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches. If you’rre a B2C product company, then you might find great traction with images-heavy social sites like Pinterest and Instagram.
Mix It Up
There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers. Mix shorter, news-based blog posts with long-form content as well as video, infographics and data-driven pieces for maximum impact.
Write Irresistible Headlines
Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing. For example, the writers at BuzzFeeed and Upworthy often write upward of twenty different headlines before finally settling on the one that will drive the most traffic. So think carefully about your headline before you hit ‘publish’.
Pay Attention to On-Page SEO
Think SEO is dead? Think again.
Optimizing your content for search engines is still a valuable and worthwhile practice. Are you making the most of image alt text? Are you creating internal links to new content? What about meta descriptions?
Optimizing for on-page SEO doesn’t have to take ages, and it could help boost your organic traffic.