E-coomerce had a relatively slow start in Australia but things are much better now. It is growing at a humongous pace and everybody, including big retailers, is jumping into the fray. Another thing which is responsible for high growth rate of e-commerce in Australia is the supply of low-cost items from China. Many entrepreneurs are now looking for solutions to open their own e-commerce stores by buying cheap products from China and selling it online in Australia, with a healthy margin.
Opening an e-commerce store is not particularly challenging today. Scripts like WordPress make it very easy to open an e-commerce store with the help of plug-ins like woocommerce. There are a lot of web designing resources available today to businesses that can help them open a well-designed and highly converting store.
One thing that separates a normal website from an e-commerce is the high level of security required in e-commerce transactions. Since e-commerce requires taking payments from credit cards and online banks, it is necessary for websites to the PCI compliant.
In simple terms, it means that businesses need to have SSL enabled websites. It means that a website should use the HTTPS protocol for communication between a client web browser and the website.
How to Accept Credit Cards on My Website
A business needs to have a merchant account to start accepting payments from credit cards on e-commerce site. Merchant accounts are offered by banks and some other services and have strict compliance rules. These require extensive documentation.
One of the requirements of a merchant account to accept online credit card payments is that the web server should be PCI compliant. Among other things, it requires that the server needs to be secure and use the SSL technology for data transmission between the browser and the web server and the web server and the authenticating payment gateway.
SSL technology encrypts the data exchanged between the browser and the website so that no one else can read the data that is being exchanged.
There are many other benefits of having a HTTPS secure server. It also increases conversion rate as people trust the various seals provided by merchant accounts that certify the safety of a website.
E-Commerce Web Design
Other than the security, design of an e-commerce store also plays an important role in converting web site visitors into paying customers. Experts recommend that businesses should hire experienced designers for creating a unique experience for visitors to their e-commerce store.
An e-commerce store should be unique in design and have easy navigation and search functions for better user experience.
As mentioned above, there are few companies that offer merchant services to accept credit cards on your website. However, all merchant services are not same. It is important for a business to partner with an experienced merchant service provider.
Platinum Web Media (http://platinumwebmedia.com.au/) is a full-service digital marketing agency that also helps businesses with merchant services. Our team has helped a number of businesses in turning their dream of an e-commerce store into reality.
Give us a call today and we will be happy to help you build a high-quality e-commerce store.